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Privacy Policy

This Policy explains what information we collect from you, when and why we collect this personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy. This policy is effective from 15 May 2024.

Any questions regarding this Policy and our privacy practices should be sent by email to love@playtonicgames.com

Personal Data – What Is It?

Personal Information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

We do not consider personal information to include information that has been anonymised or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.

Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The processing of personal data is governed by the General Data Protection Regulation 2016/679 (the “GDPR”) www.eugdpr.org

Who Are We

We are Playtonic Limited (Playtonic Games) a computer game development company that created Yooka Laylee. We are located in South Derbyshire, UK and our company registration number is 09172538.

What Data Do We Collect?

As a data controller, Playtonic collects your information when you sign up to the newsletter and provide us the information.

Playtonic collects the email address you supply, and also it seeks to verify the age of the person entering the email address.  This is the only data that Playtonic captures. You are not required to enter in any further profile details in order to be able to access the newsletter and receive a copy.

Playtonic may also work with 3rd parties to promote its services and provide offers that will be of interest. We will only pass on your information if we believe that it is in your best interests and there is a legitimate reason for us doing so. It is likely that this information will only be your email address. If we do pass on any information, it will be treated in a secure manner, and only used for an intended purpose.

How do we use Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

For general information about how to manage cookies, please visit: http://www.allaboutcookies.org/

You can also read more about how to manage your cookie settings here, depending on which web browser you use:

Internet Explorer




Safari iOS


Links to Other Websites

Our website does have numerous items on it from 3rd parties:

(a) Social media platforms and widgets. Our Websites include social media features, such as Facebook and Twitter links. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. We also maintain presences on social media platforms including Facebook, Twitter, and Instagram. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.

(b) Links to third-party websites. Our Websites include links to other websites, whose privacy practices may be different from ours. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit.

Your data may be collected via 3rd parties whose software has been incorporated on the Playtonic site. The other parties document what information they collect on their privacy policies. They can be found below:

Google Analytics Privacy Policy

As Data Controller, How Do We Collect Your Data

We collect your data when you opt in to receiving our newsletter.   We will ask you to enter your email address and verify that you are over 16 years old. We have considered how sensitive the data we are collecting is, and are satisfied that the self-administered age verification process is sufficient.

We also obtained personal information from Backerkit, when the project “Yooka Laylee” reached it goals. This personal data is retained by Backerkit, but we do have access to it and we are able to use it to update you about news, events and offers. The relationship between project creator and backer is detailed in Backerkit’s Terms of Service and available on their website.

How Do We Process Your Data

We will process the data obtained by the various other parties for a number of reasons:

To send you our most recent copy of the newsletter;

To improve the user experience of the Playtonic site.

To make offers to you that we believe will be of interest, relating to our project.

What Is Our Legal Basis For Processing This Information

Data protection law in Europe requires a “lawful basis” for collecting and retaining personal information from citizens or residents of the European Economic Area. Our lawful bases include:

“the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests”

“processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller”

We may also pass your email address to a 3rd party for news and offers relating to the project, where we believe you will benefit, and that you will have a reasonable expectation that we would act in this manner. This information will be treated securely and will only be used for the intended purpose.

Further Processing

If we wish to use your personal data for a new purpose, not covered by this Privacy Policy, then we will provide you with a notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.

Sharing Your Personal Data

As explained, we will share information with selected 3rd parties where we believe you will have a significant interest, and you would reasonably expect us to take this action.

How Long Do We Keep Your Data

Your personal data will not be retained longer than necessary, considering the reason we collected it in the first place. In relation to forum use, your data will be retained for the length of time that you are a member.

Your Rights Regarding Your Personal Data

The GDPR’s introduce new powers for you and your information and we have to make sure we make you aware of them and then let you use them if you wanted to. These include:

  • The right to be informed;
  • The right of access;
  • The right to rectification;
  • The right to erasure;
  • The right to restrict processing;
  • The right to data portability;
  • The right to object.

You can further see your rights in relation to data here: Rights of the Data Subject – https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

To Be Informed

Individuals have the right to be informed about the collection and use of their personal data. This is a key transparency requirement under the GDPR.

To Have Access

You are allowed to ask to see the personal data held by us and you can do this by emailing us at love@playtonicgames.com. We may charge for a request for access depending on how much information you want but will let you know this in advance. We will aim to respond to any requests for information promptly, and in any event within the legally required time limits.

To Get Your Data Rectified If Wrong

If your information changes at any time, just email us at love@playtonicgames.com and we will make sure your information is updated.

To Have Your Data Erased

The GDPR introduces a right for individuals to have personal data erased, also known as ‘the right to be forgotten’.

You can make a request for erasure verbally or by emailing love@playtonicgames.com and we will delete your data wherever possible. Sometimes we will need to retain information and we will advise you of this, explaining the reason why we cannot delete your data.

To Limit What Your Data Is Used For

Individuals have the right to request that their personal data is not used. If this right is exercised, you need to be aware that the data will still be stored.

To Restrict Where It Is Sent

The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services. Doing this enables individuals to take advantage of applications and services that can use this data to find them a better deal or help them understand their spending habits.

To Object to Processing Data

Individuals have the right to object to:

processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling);

direct marketing (including profiling); and

processing for purposes of scientific/historical research and statistics.

To do this you would need to have an objection on “grounds relating to your particular situation”.

After you have informed us of your objection, we will then stop processing your data unless we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms; or the processing is for the establishment, exercise or defence of legal claims.

If you wish to exercise any of these rights, please send an email to love@playtonicgames.com.


We hope that you won’t ever need to, but if you do want to complain about our use of personal data, please send an email with the details of your complaint to love@playtonicgames.com. We will look into and respond to any complaints we receive.

You also have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”) (the UK data protection regulator). For further information on your rights and how to complain to the ICO, please refer to the ICO website.

Transferring Your Data Abroad

As part of the services offered to you through this website, the information which you provide to other software providers may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our 3rd parties servers are located in a country outside of the EU. These countries may not have similar data protection laws to the UK.

Contact Details

The Data Controller, Playtonic Games